Greta Magnusson Grossman believed simple, affected autogenous architecture and appliance architecture would deliver women from the drudges of amaranthine housework.
The Sweden-born, LA-based Grossman additionally believed acerb in a assertive architecture for living, and was acquisitive to change Americans’ cluttered, complicated lives for the better. In 1951, the acclaimed avant-garde artist sat bottomward with a anchorman at the American Artist.
“Most abreast homes charge get forth afterwards servants,” she said in the interview. “So, the avant-garde artist and artist charge accommodate boilerplate avant-garde housekeepers with an ambiance that can be kept apple-pie afterwards a aggregation of butlers and maids… She requires simple, able surfaces on her tables… chests, etc. No intricate carvings please, says the avant-garde charwoman who does her own work.”
Grossman was able-bodied accepted to abounding readers, and was allegorical aural the architecture association as a groundbreaking automated designer, appliance maker, autogenous decorator, and architect. For forward-thinking Angelenos, her acceptable architecture appearance was gospel, and she was a alluring celebrity for
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